Acknowledgements
We would like to thank the women and men who participated in this research, all those who helped us find them, including lay breastfeeding supporters and health professionals, and others who provided technical and logistical support.

Alison Baum
Founder, Best Beginnings

Alison Taylor
Midwifery Lecturer, Institute of Health & Community Studies, Bournemouth University

Christine Carson
Department of Health (England), National Infant Feeding Advisor (For first part of project)

Dr Louise Locock (Research Buddy)

University Research Lecturer, Health Experiences Research Group, Department of Primary Health Care, University of Oxford.

Dr Pat Hoddinott
GP and Senior Clinical Research Fellow, Centre For Rural Health, University of Aberdeen

Dr Sue Ziebland (Co-Chair)

Research Director, Health Experiences Research Group, Department of Primary Health Care, University of Oxford.

Dr Valerie King
Department of Family Medicine, Oregon Health and Sciences University

Dr Wendy Jones
The Breastfeeding Network

Janet Fyle
Professional Policy Advisor, The Royal College of Midwives

Mandy Grant
Lactation Consultant, Bosom Buddies Bournemouth

Professor Jo Alexander (Co-Chair)
Professor of Midwifery, Maternal and Perinatal Research, Bournemouth University

Professor Les Todres
Professor of Qualitative Research & Psychotherapy, Bournemouth University

Professor Mary Renfrew
Director, Mother and Infant Research Unit, University of York

Rosie Dodds
Policy Researcher, National Childbirth Trust

Sally Inch
Infant Feeding Specialist, Breastfeeding Clinic/Human Milk Bank, John Radcliffe Maternity Hospital, Oxford

Sarah Brown
Infant Feeding Advisor, Lecturer Practitioner, Portsmouth Hospital Trust and Bournemouth University

Sarah Gill
La Leche League Great Britain

Vicky Johns
Association of Breastfeeding Mothers