There are some people who regard osteoporosis as associated with growing old, and looking like an old lady with a bent back, and one of the things that is most difficult is to involve those people who simply do not want to acknowledge the fact that they may have osteoporosis or they may be at risk of it. I think all of us in groups have come across the person who you only have to look at and you know that they have osteoporosis and you very tactfully put this to them and the response you get is, I don’t want to know, I don’t want to admit that I’m getting old. And people sometimes wonder why our membership figure at about 23, 24,000 out of a population where we know that one in two women over fifty is at risk of a fracture why are not more of these people members of the National Osteoporosis Society? And I think this could be part of the answer. That we must find a way of getting through to these people that they must acknowledge the fact that osteoporosis is there, that they have it, or they are at risk of it, and that something can be done and that they are not going to end up looking like their grandmother who was bent double at 85. That medical knowledge is now so much greater and that osteoporosis is something that yes, you have it, but it can be treated. I am not in a wheelchair at 72, but I was told that without treatment I would be. And we must get through to people that it is not something that just old ladies suffer from and that if you have it, that’s it, nothing can be done, and you are going to end up looking like a question mark with a bent back.